Make the best of inLo Business
As a small business owner, you have the freedom to issue real-time advertising posts and coupons through inLo Business app, where both your followers (aka current customers) and other people nearby can learn about them and show up to redeem. Here are some tips on how to make the most of inLo platforms and effectively use coupons to drive sales and promote your business.
1. Set clear goals
Before you start issuing coupons, it’s important to have a clear understanding of what you hope to achieve. Do you want to increase sales, and attract new customers, or clear out inventory? Understanding your goals will help you create coupons that are effective and aligned with your business objectives.
For example if you want to clear out inventory, it is best to offer heavy discounts and advertise your discount on your social media pages where you can direct your customers to download inLo for a chance to take advantage of your limited coupons.
inLo has been designed to help small businesses like you, cultivate loyalty and connect with their customers for better communication. That is why you should take advantage of inLo’s free feature called highlights. inLo’s highlights are real-time posts that will show up on the platform’s main home page when the event is happening. There is also a section on the home page that shows what highlights are coming up to people nearby. These highlights could be happy hours, sales promotions, events and other short term events.
2. Choose the right type of coupon
You have complete freedom on how you would like to present you coupons. These include any percentage off a certain amount, dollar amounts off bill, buy one get one free, and reserve items to claim later at the store.
You must also choose the coupon redemption process for your customers based on what could work better for your business. You can choose between location based and time based coupons.
On inLo, the location based coupons can only be redeemed when the customer is within 0.5 mile of your store, while they must still consider the expiration date and how many coupons are left.
The other method is time based which based on your chosen time limit, the customer has a certain time window to show up and present the coupon they have redeemed.
3. Set the right expiration dates
Expiration dates can create a sense of urgency and encourage customers to take advantage of your coupons. However, be sure to give customers enough time to use your coupons, as setting expiration dates that are too short can backfire and frustrate customers.
Through inLo, you can create coupons that will expire in hours or in weeks. You can also set your offers on repeat which will automate the process for you. For example, you can publish 10 coupons of 20% off that will automatically publish every other Sunday and expire the next day or when they run out.
4. Make inLo more effective
You can increase the platform’s effectiveness by letting your customers know via merchandise and social media to follow your business on inLo for savings, events and feedback. Creating direct access to as many people as possible will increase the odds of better results once savings are published. Either way, your posts will be published on the homepage for every user in your area to see. But more followers could both give your business more credibility and a better chance for your coupons to get redeemed.
5. Track and measure your results
You must use inLo’s analytics tools to track the performance of your coupons and measure their effectiveness. All your highlights (specials, events or promotions) will have a view count on them so you are always in the loop. You as the owner can ask for help from up to 3 managers to run your profile on inLo Business app and stay on top of your day to day specials, savings and feedbacks from customers.
By following these tips, you can create a marketing campaign whenever you want to in minutes. Plan ahead or just issue coupons for the day if need to. Through inLo, your store’s communication will improve instantly. With inLo apps you are playing the long game of building out your audience and expanding your reach so remember to utilize inLo’s services enough to generate interest from the market!