Why Groupon Might Not Be Right For Your Business

The Groupon Predicament: A Closer Look at the Costs

Are you considering diving into the Groupon world? Hold on a moment! While Groupon might seem like a fantastic opportunity to boost your business, there are some aspects you need to be aware of. One of the most significant concerns revolves around the cost structure. If your business offers high-priced products or services, Groupon’s commission-based model could be a major hit to your profits. In fact, reports indicate that Groupon charges a hefty 50% commission on each sale, and that’s not all – there’s an additional potential fee of up to 25% if they prioritize your offers. This pricing strategy often leaves businesses with razor-thin margins while relinquishing control over their campaigns. Check out the reviews on the Groupon Merchant app, and you’ll see how this predatory approach can have negative repercussions.

Beware of the Influx

Picture this scenario: Groupon’s magic works, and a wave of customers floods into your business. Sounds like a dream, right? Well, here’s the catch. If you’re not prepared to handle this sudden influx, you might find yourself drowning in a sea of orders, struggling with customer service issues, or grappling with logistical nightmares that could tarnish your reputation. While the idea of a surge in customers is enticing, without the proper infrastructure, it could lead to chaos instead of growth.

Brand Devaluation: A Price Too High

Let’s talk about the elephant in the room – the potential devaluation of your brand. Groupon’s typical terms often require you to offer hefty discounts, ranging from 50% to 70% off your regular prices. What’s worse, you might not even have control over additional discounts, causing your offerings to be practically given away. This can harm your brand’s perception in the eyes of customers, eroding the value you’ve worked so hard to build. Additionally, the customers drawn in by such promotions might not be the loyal, high-quality clientele you were hoping for. Sacrificing your brand’s worth for short-term gains rarely pays off in the long run.

Branding matters to customers.

A Ray of Light: inLo Apps as an Alternative

Now, before you start feeling overwhelmed by the potential pitfalls of Groupon, let’s talk solutions. What if you could harness the power of a service like Groupon without all the drawbacks? Enter inLo and inLo Business – a dynamic duo of marketplace apps designed to revolutionize how small businesses advertise and offer coupons. Unlike Groupon’s limitations, these apps put the control back in your hands. Say goodbye to predatory pricing, rigid terms, and brand devaluation.

Embrace Control and Flexibility with inLo Apps

Marketplace apps called inLo and inLo Business streamline advertising and couponing for small businesses without predatory pricing or limited control of Groupon. inLo aims to be every small business’ own app by offering full control and a user-friendly experience that differentiates it from the competition. inLo’s mission is clear: to empower small businesses with full control and flexibility over their promotions. With a user-friendly interface, inLo apps let you tailor your offers to match your business’s unique needs. No more feeling boxed in by Groupon’s terms – now, you can craft promotions that align perfectly with your goals. Whether you’re running a local eatery, a boutique, or a service-oriented business, inLo apps let you showcase your offerings in a way that reflects your brand’s essence.

The Bottom Line

In the world of business, choices matter. While Groupon might promise a spotlight on your brand, it comes with a set of challenges that could overshadow the benefits. Before jumping on the Groupon bandwagon, consider the alternative – inLo apps. With full control over your promotions, a friendly user experience, and a commitment to helping your business shine, inLo apps offer a path to brand recognition and success that doesn’t compromise your integrity or profits. It’s time to say goodbye to the old and embrace the new wave of couponing and advertising – the inLo way!

For more info on how to get better results from inLo, check out this article.


5 Ways To Make The Most Out Of Marketing Through InLo

Make the best of inLo Business

As a small business owner, you have the freedom to issue real-time advertising posts and coupons through inLo Business app, where both your followers (aka current customers) and other people nearby can learn about them and show up to redeem. Here are some tips on how to make the most of inLo platforms and effectively use coupons to drive sales and promote your business.

1. Set clear goals

Before you start issuing coupons, it’s important to have a clear understanding of what you hope to achieve. Do you want to increase sales, and attract new customers, or clear out inventory? Understanding your goals will help you create coupons that are effective and aligned with your business objectives.

For example if you want to clear out inventory, it is best to offer heavy discounts and advertise your discount on your social media pages where you can direct your customers to download inLo for a chance to take advantage of your limited coupons.

inLo has been designed to help small businesses like you, cultivate loyalty and connect with their customers for better communication. That is why you should take advantage of inLo’s free feature called highlights. inLo’s highlights are real-time posts that will show up on the platform’s main home page when the event is happening. There is also a section on the home page that shows what highlights are coming up to people nearby. These highlights could be happy hours, sales promotions, events and other short term events.

2. Choose the right type of coupon

You have complete freedom on how you would like to present you coupons. These include any percentage off a certain amount, dollar amounts off bill, buy one get one free, and reserve items to claim later at the store.

Coupon on your phone

You must also choose the coupon redemption process for your customers based on what could work better for your business. You can choose between location based and time based coupons.

On inLo, the location based coupons can only be redeemed when the customer is within 0.5 mile of your store, while they must still consider the expiration date and how many coupons are left.

The other method is time based which based on your chosen time limit, the customer has a certain time window to show up and present the coupon they have redeemed. 

3. Set the right expiration dates

Expiration dates can create a sense of urgency and encourage customers to take advantage of your coupons. However, be sure to give customers enough time to use your coupons, as setting expiration dates that are too short can backfire and frustrate customers.

Through inLo, you can create coupons that will expire in hours or in weeks. You can also set your offers on repeat which will automate the process for you. For example, you can publish 10 coupons of 20% off that will automatically publish every other Sunday and expire the next day or when they run out.

4. Make inLo more effective

You can increase the platform’s effectiveness by letting your customers know via merchandise and social media to follow your business on inLo for savings, events and feedback. Creating direct access to as many people as possible will increase the odds of better results once savings are published. Either way, your posts will be published on the homepage for every user in your area to see. But more followers could both give your business more credibility and a better chance for your coupons to get redeemed.

Measure progress

5. Track and measure your results

You must use inLo’s analytics tools to track the performance of your coupons and measure their effectiveness. All your highlights (specials, events or promotions) will have a view count on them so you are always in the loop. You as the owner can ask for help from up to 3 managers to run your profile on inLo Business app and stay on top of your day to day specials, savings and feedbacks from customers.

By following these tips, you can create a marketing campaign whenever you want to in minutes. Plan ahead or just issue coupons for the day if need to. Through inLo, your store’s communication will improve instantly. With inLo apps you are playing the long game of building out your audience and expanding your reach so remember to utilize inLo’s services enough to generate interest from the market!